For 2025, ICEF China is moving to Shanghai. As the country’s most populous city and a global financial centre, Shanghai’s cosmopolitan culture and extensive transport links provide the perfect backdrop for this event. Leveraging ICEF’s extensive footprint and experience in the region, ICEF China connects global institutions with quality education agents representing tens of thousands of students from 40 cities in over 20 Chinese provinces, as well as Hong Kong SAR, Taiwan, Mongolia, and Singapore.
While China remains a key source country for international student recruitment, slower-than-expected economic growth has meant that prospective students are increasingly focused on value for money, with employability being the key driver in student decision-making. This makes ICEF China all the more important, as it gives you the opportunity to make your case directly to trusted agents not only from the major source cities, but also from high-growth tier 2 and tier 3 cities, at a time when competition for students from this complex market has become increasingly fierce.
