While the US, the UK, Australia, and Canada - the “big four” - remain popular study destinations with hundreds of thousands of international students each year, their popularity has been dented by a range of factors, including the relatively high cost of living, as well as policy decisions aimed at restricting migration. At the same time, student preferences have evolved to take such factors as proximity, cost of living, ease of gaining a visa, and access to programmes in a range of languages, driving considerable demand across a number of emerging destinations.
In this session, we look at the factors driving the shift in interest away from the “big four”. We look at what students expect in a newly competitive market, and how governments across a range of prospective destinations are responding to their needs in order to effectively drive up enrolments.