Seminar Programme ICEF Eurasia

View the full event seminar programme for ICEF Eurasia 2025, where we welcome guest speakers and panellists to discuss and debate the latest trends in international education. The seminars will take place on March 17 between 14:00 and 19:00.

Mon • Mar 17
From
to
14:00 - 14:25Seminar Room
How to build effective relationships in 25 minutes • Agents & Providers (for FIRST TIMERS)
Professional Development Presentation
Presenter
Reine Banu Karamanoğlu
Reine Banu Karamanoğlu
Reine Banu Karamanoglu is ICEF’s Turkey and Europe Agent Relation’s Manager. She worked in European institutions in several fields including education, public relations, law, communication for over ten years, she also had experience in abroad education previously. She has a degree in Bachelor of Arts in Linguistics. She also holds Master of Arts degree in European Studies from Sussex University. She studied in France having gained degrees in Bachelor of Arts and Master of Arts. She had training and certificates in Public Relations and Journalism. She is fluent in Turkish, English and French. She has a beginner level in Italian and German and currently learning Portuguese.
Agent Relations Türkiye / Europe, ICEF

This session will provide educators with a step-by-step guide on how to make the most out of their participation at ICEF events in general and ICEF Eurasia in particular.


  • The session will cover the following topics:
  • How to maximise your time during the event
  • Post-event follow-up and agent contracts
  • How to maximise your working relationship with providers and agents
14:30 - 14:55Seminar Room
Market update: Türkiye
Market Intelligence Presentation
Presenter
Fulya Yalezan
Fulya Yalezan
Yalezan’s commitment to excellence has made her a prominent figure in the field holding several milestones of international accreditations many are first for Turkiye; such as Boarding Schools Association (BSA) British Boarding Schools Network (BBSN), North American Boarding Schools, (NABS), British Council, ICEF and most importantly guardianship company authorisation by AEGIS, as well as being a sworn translator. Fulya will have defended her PHD thesis on online education following the transformational phase the world has gone through in the pandemic by the time you read this.
International Education Consultant, TEC (Test Education Centre)

With a population of 86 million people, nearly half of which is under the age of 30, Türkiye is a key destination for international student recruitment professionals. Driven by domestic capacity issues, especially within the higher education sector, demand for international education opportunities is high, with more than 52,000 outbound students currently identified by UNESCO, and the number expected to grow in the coming years. 


In this session, we provide a detailed market overview, including updates on the educational advances Türkiye has made, the relatively low English proficiency scores driving demand for ELT, pathway and foundation programmes, the ongoing impact of the devastating 2023 earthquakes and strategic tips helping attendees make the most of the strong market opportunity Türkiye represents.


15:00 - 15:25Seminar Room
Market update: Uzbekistan
Market Intelligence Presentation
Presenter
Temur Mukhammedov
Temur Mukhammedov
I am the founder and the CEO of Imperial Consulting. I started my career as an independent agent and mainly recruited for Chinese educational institutions. I founded the company in 2016 and have been helping students in Central Asia to find the right educational institution and service provider based on their interests, academic background, age, and budget within Imperial Consulting. I have a law degree. I graduated from Westminster International University in Tashkent. My hobbies are chess, learning languages, and networking. In ICEF events we intend to strengthen our relations with our current partners, and start new cooperations with organizations interested in our region.
CEO/Owner, Imperial Consulting

Located in Central Asia, Uzbekistan’s youthful population of 36 million stands as the largest in the region. With roughly 20% under the age of 16, and an economy projected to become one of the fastest growing in the world, it is a country full of potential for educators seeking to diversify their enrolments. With the government seeking to further boost the local economy by ensuring the younger generation is well educated, UNESCO reported that Uzbekistan had some 150,000 internationally mobile students in 2022, a number expected to grow still further in the coming years. 


In this session, we explore the factors that have led to Uzbekistan’s emergence as a key source country for international students. Led by Temur Mukhammedov, the session provides insight into the country’s economic growth, the capacity issues that have encouraged the country’s large population of young people to seek education opportunities abroad, and the growth of TNE. Additionally, the session offers recruitment tips for the region, as well as ideal approaches to providing student support. 

15:30 - 15:55Seminar Room
Findings from the ICEF Agent Voice survey 2024
Market Intelligence Interview
Presenter
Reine Banu Karamanoğlu
Reine Banu Karamanoğlu
Reine Banu Karamanoglu is ICEF’s Turkey and Europe Agent Relation’s Manager. She worked in European institutions in several fields including education, public relations, law, communication for over ten years, she also had experience in abroad education previously. She has a degree in Bachelor of Arts in Linguistics. She also holds Master of Arts degree in European Studies from Sussex University. She studied in France having gained degrees in Bachelor of Arts and Master of Arts. She had training and certificates in Public Relations and Journalism. She is fluent in Turkish, English and French. She has a beginner level in Italian and German and currently learning Portuguese.
Agent Relations Türkiye / Europe, ICEF

Join us for an in-depth exploration of the latest ICEF Agent Voice survey results, offering valuable insights into current trends in student recruitment.

Key topics covered for 2024:

  • Recruitment expectations & Decision-making factors
  • Student interest & Visa approval rates
  • Employability factors
  • Enrolment challenges & Institutional support
  • Online programmes
  • Agency operations & Remuneration 

The ICEF Agent Voice survey is conducted annually with ICEF-screened agents from over 100 countries. The survey stands out for its frequency, extensive reach, and detailed insights, comparing the perspectives of agents worldwide. It provides fresh insights into how agents are adapting to and addressing global challenges.

16:30 - 17:10Seminar Room
How to prepare students effectively for visa interviews?
Student Journey Presentation
Presenter
Haviva Parnes
Haviva Parnes
Haviva Parnes is the former US Head of Operations for EC English Language Centers and has served on the EnglishUSA board most recently as President and previously on the Advocacy and External Relations Committee. Haviva has over 20 years of experience in English Language Learning academics and operations, and has served as PDSO, leading trainings internally and externally regarding the F1 visa. Haviva has also served six years on the ACCET Commission. Currently, Haviva is working independently, supporting English Language programs with their compliance and operations. She continues to support EnglishUSA and its members through advocacy and active membership in the organization.
Past President, EnglishUSA

The F1 visa interview can be a daunting experience, but students who come prepared have a much higher likelihood of having their visa approved. Representatives from EnglishUSA and its membership will provide insight into preparing for the visa interview and participants will have the opportunity to role play the visa interview process. 


The seminar will cover essential topics such as common interview questions, appropriate dress code, required documentation, and strategies for demonstrating strong ties to one's home country.

17:15 - 17:55Seminar Room
Evolving student demand: The rise of alternative study destinations
Market Intelligence Panel discussion
Moderator
Anthony Lee
Anthony Lee
Tony has two decades of experience marketing education to global youth audiences. Formerly the Global Digital Marketing Director at Study Group, where he led teams in Singapore, Shanghai, Sydney, New York and the UK recruiting students for Universities in the USA, Australia and Europe. Before this, Anthony established the digital marketing footprint for INTO University Partnerships. A seasoned platform, channel and technology strategist, Anthony specialises in International digital student recruitment. Anthony has lectured on digital marketing to universities on behalf of The EAIE, the British Council, ICEF, DAAD, CASE and NAFSA. Anthony studied Digital Disruption Strategy at Oxford University and is a Fellow of the Chartered Institute of Marketing.
CVO, ICEF
Panelist
John Lohr
John Lohr
John Lohr currently serves as the Executive Director External Affairs at Dusit Thani College in Bangkok, Thailand's first and largest hospitality institute where he drives international partnerships and recruitment. Before his role in Thailand John served as the Director of Strategic Partnerships and Innovation for Hosco, the world's largest hospitality network in Barcelona, Spain, a company he helped found and expand. Earlier, John worked with IHG hotels in Thailand and India and also served as the Business Development Director for AHLEI in Europe and BHMS a hospitality school in Switzerland. John is from the US originally and graduated from the Glion Institute of Higher Education in Switzerland majoring in hospitality management.
Executive Director External Affairs, Dusit Thani College Bangkok
Panelist
Christian José Huitrón Reyes
Christian José Huitrón Reyes
Christian Huitrón is the Coordinator of International Promotion Agencies at Anáhuac Cancún University, a role he has held since 2024. Born and raised in Cancún, he studied International Business at Anáhuac Cancún, where he was also a professional athlete. With experience studying abroad in Italy, he developed a deep appreciation for international education and mobility. Currently pursuing a master’s degree in Migration Law, Christian is dedicated to expanding Mexico’s presence as a top study destination for international students. Through his work, he collaborates with education agents worldwide to position Mexico as an emerging hub for global education, highlighting its academic excellence, cultural richness, and strategic location.
Agent Coordinator, Anahuac Cancun University
Panelist
Alper Demirkan
Alper Demirkan
Alper Demirkan is the Regional Manager for Türkiye&Azerbaijan at Constructor University, a leading private, English-speaking university in Germany. He specializes in international student recruitment, strategic partnerships, and guiding students through the admissions process. At Constructor University, Alper promotes Germany as a competitive study destination, emphasizing high-quality education, visa policies, and career opportunities post-graduation. Before joining Constructor, he played a key role in organizing international education fairs across MENA region. Passionate about global education trends, Alper is dedicated to helping students access high-quality, internationally connected higher education.
Regional Manager for Turkey and Azerbaijan, Constructor University

While the US, the UK, Australia, and Canada - the “big four” - remain popular study destinations with hundreds of thousands of international students each year, their popularity has been dented by a range of factors, including the relatively high cost of living, as well as policy decisions aimed at restricting migration. At the same time, student preferences have evolved to take such factors as proximity, cost of living, ease of gaining a visa, and access to programmes in a range of languages, driving considerable demand across a number of emerging destinations. 


In this session, we look at the factors driving the shift in interest away from the “big four”. We look at what students expect in a newly competitive market, and how governments across a range of prospective destinations are responding to their needs in order to effectively drive up enrolments.


18:00 - 18:55Seminar Room
ICEF Eurasia Roundtable Series
Roundtables
Moderator
Masa Dragasevic
Masa Dragasevic
Graduate from law school in Belgrade, state department scholarship holder. Dive in podcast host and owner of study abroad today agency based in Serbia.
Executive Director, Study Abroad Today Agency
Moderator
Anthony Lee
Anthony Lee
Tony has two decades of experience marketing education to global youth audiences. Formerly the Global Digital Marketing Director at Study Group, where he led teams in Singapore, Shanghai, Sydney, New York and the UK recruiting students for Universities in the USA, Australia and Europe. Before this, Anthony established the digital marketing footprint for INTO University Partnerships. A seasoned platform, channel and technology strategist, Anthony specialises in International digital student recruitment. Anthony has lectured on digital marketing to universities on behalf of The EAIE, the British Council, ICEF, DAAD, CASE and NAFSA. Anthony studied Digital Disruption Strategy at Oxford University and is a Fellow of the Chartered Institute of Marketing.
CVO, ICEF
Moderator
Sofia Branca
Sofia Branca
With her solid background in the hospitality field, serving others is second nature to Sofia. After graduating with Bachelor Hons Degree in Hospitality Management from IMI Switzerland and Manchester Metropolitan University, she culminated her academic studies with an MBA in International Hospitality Management. Her career led her to serve others within the educational sector: For the past 8 years, she has accompanied students, families and trusted agents in the enrollment process. In her role, she aims to grow the EF Academy community by attracting students whose goal is to develop the skills and mindsets necessary to build a successful and happy life.
Business Development Manager, EF Academy
Moderator
Burhan Pinarbasi
Burhan Pinarbasi
With over 20 years of experience in the education and counseling field, I am a passionate and dedicated professional who helps students, professionals, and organizations achieve their goals and potentials. As the General Manager of egitimAL ECS, one of the biggest education counseling companies in Turkey, I oversee the operations, strategy, and quality of services for over 10,000 clients who seek to pursue their academic and career aspirations abroad. As a Partner at a2 Fairs / AKARE, I leverage my expertise and network to organize the most successful international student recruitment fairs in Turkey and other countries, connecting institutions and students with various opportunities and programs.
General Manager, EgitimAL Education Abroad Counselling
Moderator
Damla Özdemir
Damla Özdemir
I have been working for ELT for more than 18 years and coordinating all departments.
General Coordinator, ELT International Education

As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.


- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 18:00; the second at 18:30.


Roundtables' topics:

  • Reimagining K-12: Preparing students for tomorrow - Sofia Branca
  • Cultural sensitivity in recruitment: Understanding the needs and expectations of Eurasian students - Damla Özdemir
  • Building stronger partnerships: Meeting the challenges of quality student recruitment - Anthony Lee
  • The impact of digital transformation and social media to expand study abroad opportunities in Eurasia - Burhan Pinarbasi
  • Financial support and scholarships: Key factors for recruitment from Balkans - Masa Dragasevic
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