Seminar Programme ICEF Spanish Education

View the full event seminar programme for ICEF Spanish Education 2025, where we welcome guest speakers and panellists discussing and debating the latest trends in international education. The seminars will take place on May 19th between 14:00 and 19:00.

Mon • May 19
From
to
14:00 - 14:25Seminar Room
Strategic networking: Building stronger partnerships • Agents & Providers
Professional Development Discussion
Presenter
Yusara Quispe Rodriguez
Yusara Quispe Rodriguez
Agency Relations & Business Development Manager, ICEF

Perfect for regular attendees to both refresh their knowledge and share their experiences with first timers, this special session provides practical tips and strategies for making the most out of any ICEF event, and ICEF Spanish Education in particular. 


With community at the heart of the international education industry, this session presents a unique opportunity for ICEF regulars and newcomers alike to pool their knowledge in a supportive environment, fostering a more productive event experience. 


Topic areas include: 

  • Making the most of your time during the event
  • Developing effective post-event follow-up strategies and agent contracts
  • Building a mutually beneficial relationship with providers and agents
14:30 - 14:55Seminar Room
A fast track to employment: The benefits of vocational courses for international students
Thought Leadership Presentation
Presenter
Courtney April Bowen
Courtney April Bowen
With over 13 years of experience in sales management and a higher degree in vocational training in sales and commerce, I bring a deep understanding of the industry. As a bilingual native in Spanish and English, I bridge cultures effortlessly. Born in Britain and raised in Spain, I am passionate about sharing the beauty of life in Spain and the opportunities it offers. Whether guiding students or professionals, I love showcasing Spain’s vibrant lifestyle, rich culture, and career possibilities, helping others discover new paths and experiences in this incredible country.
International Manager, Hotel Escuela Ecotur
Presenter
Vicente Sanjuan Raimundo
Vicente Sanjuan Raimundo
With a law degree and an MBA from South Bank University, I am the owner of four educational institutions, with Ecotur Valencia being the flagship school. Established over 11 years ago, Ecotur Valencia has become a leader in hospitality and tourism education, having trained over 6,000 students. Fluent in both English and Spanish, I am passionate about providing top-tier education and fostering a global learning community. My institutions focus on developing future professionals in the hospitality and tourism sectors, empowering students to excel in an increasingly competitive and dynamic industry.
CEO & Director, Hotel Escuela Ecotur

This session will explore how vocational education offers international students a direct pathway to employment, particularly in Spain’s thriving hospitality and tourism sector.

 

Attendees will learn about the advantages of studying in Valencia, recognized as one of the best cities in the world to live, study, and work. The session will highlight how Spain’s favorable visa policies allow international students to work while studying and secure employment post-graduation.

 

Additionally, we will discuss the "Stay Back" option, which facilitates work permits for graduates who secure employment, ensuring a seamless transition from student life to a professional career in Spain.

15:00 - 15:40Seminar Room
Study in Spain: Steps to a successful visa application
Thought Leadership Discussion
Presenter
Alejandro Casado Jess
Alejandro Casado Jess
Alejandro Casado Jess, is a lawyer and has a double degree in Law and Business Administration and Management from the European University of Madrid. He is co-founder of the company Homologation Student Services, created in 2013. He is currently the Legal Director at Homologation Student Services and provides legal advice to higher education institutions in Spain that want to promote their internationalization and to international students who wish to carry out their studies in Spain, advising them on the academic documentation necessary to be able to comply with the legal access requirements to the Spanish university system, as well as the immigration procedures necessary to legally reside in Spain.
Director Legal Student Advisor, Homologation Student Services

Join us for an insightful session led by Alejandro Casado, Director Legal Student Advisor for Homologation Student Services. With new regulations in place regarding student visa applications, Alejandro will guide the audience through the process, covering key points including the documentation required to make a successful application as well as details on how students can gain a residence permit card (TIE) once they have arrived in Spain. The session concludes with a Q&A. 


An essential session for agents recruiting to Spain, as well as admissions and compliance officers, this presentation and discussion will help you to keep up to date with the latest regulations around the Spanish visa application process.

15:45 - 16:25Seminar Room
The Spanish language market: Trends & student profiles for 2025
Student Journey Presentation followed by panel
Moderator
Pablo López
Pablo López
Business Development Manager EMEA, ICEF
Panelist
Chris Haworth
Chris Haworth
Chris Haworth, Founder and President of AIL Español, has over 20 years of expertise in international education. Under his leadership, AIL Español has grown to become one of Spain’s top Spanish language schools, operating in Barcelona, Madrid, Málaga, and Valencia, and earning prestigious Instituto Cervantes accreditations. Chris is also Co-Founder and Managing Director of Business Language College Spain, offering innovative Masters programs that combine business studies and language training. Passionate about immersive learning experiences, Chris has helped thousands of students achieve their linguistic and cultural goals.
Founder, AIL Español
Panelist
Fernando Batalla
Fernando Batalla
Fernando Batalla Alonso is the founder and director of Taronja Spanish School, a vibrant and innovative language school located in Valencia, Spain. With over 20 years of experience in language education, Fernando has shaped Taronja’s unique identity—blending academic excellence with creativity, cultural immersion, and a fun, international atmosphere. Passionate about promoting Spanish language and culture, he also serves as Vice President of FEDELE Comunidad Valenciana, supporting collaboration and quality among accredited language schools in the region. Known for his creative energy and strategic vision, Fernando is committed to offering students not just Spanish lessons, but a truly unforgettable experience in Valencia.
Vice President, FEDELE Valencia
Presenter
Daniel Saron
Daniel Saron
Daniel serves as the president of FEDELE Madrid, an association of leading Spanish language schools in Madrid, dedicated to promoting high standards in Spanish language education and building international partnerships. His language journey began with studies in Spanish in Spain, fuelling a passion that led to further studies at Oxford University. As CEO of International House Madrid, he focuses on immersive Spanish courses for international students. Living in Madrid for over a decade, Daniel offers deep insights into its culture, history, and hidden gems, enriching the learning experience for potential students.
President, FEDELE Madrid

With over 550 million speakers worldwide, Spanish ranks high among the world’s most-spoken languages. With 21 Spanish-speaking countries, and many more home to Spanish-speaking populations, it is an immensely popular language with international students around the world. 


In this session, we look at the latest data on who is studying Spanish, and why Spain is their top destination. We also look at emerging markets and student profiles, including pathway programmes and school groups, before closing the session with a summary of the key takeaways that will help inform agents in attracting and converting Spanish learners. 

17:00 - 17:25Seminar Room
Why choose Spain as a higher education destination?
Market Intelligence Presentation
Presenter
Ignacio Asin
Ignacio Asin
International Business Developer agencies at Universidad Europea since 2022. Previously GM and New Markets Director for several Multinational companies worldwide.
Manager Agencies International Department, Universidad Europea

Pursuing higher education in Spain is increasingly an attractive option for students from all continents. In fact, the increase in foreign students in Spain is a continuous upward trend, and not only from traditional markets.


In addition to the attractiveness of Spain as a country, the higher education offering, both public and, especially, private, offers attractive quality standards and degrees, competitive with the main traditional destinations when it comes to being an attractive option.


This presentation seeks to offer arguments both for the country as a destination and for university education, especially for those countries where Spain has not traditionally been considered a first choice for higher education. It also offers agents data and tips so they can present Spain as a good option for their foreign students.

17:30 - 17:55Seminar Room
Secondary education pathways in Spain
Market Intelligence Presentation
Presenter
Alexander Wickham
Alexander Wickham
Alexander Wickham is an International School Leader and Educational Business Consultant, currently Director of Sage College, a leading British International School in southern Spain with Day School, Boarding, and a High-Performance Sports Programme. With a Degree in Sports Science and an MBA, he specializes in Educational Business Development, consulting for major educational companies across Spain and Europe. He has led British and International schools in Spain and Switzerland, working with Cambridge and IB curricula. He is also President of Sage International FC, a federated football club, and a NABSS Inspector of Education, ensuring quality in British schools.
School Director and NABSS Inspector, Sage College, The British International School of Jerez

In this presentation, led by Alexander Wickham of Sage College, The British International School of Jerez, we look at Spain’s complex secondary education sector, exploring the different pathways available to prospective international students. 


Alongside an overview of Spain’s compulsory secondary education (ESO), we look at the post-compulsory Bachillerato - a two-year course that prepares students for university. We also explore the increasingly common International Baccalaureate (IB), which can serve in place of Spanish high school certificates when applying to Spanish universities. Finally, the presentation covers Spanish, British, and other curricula, and outlines the key differences between private and public education.

18:00 - 18:55Seminar Room
ICEF Spanish Education Roundtable Series
Roundtables
Moderator
Mercedes Guerrero Soler
Mercedes Guerrero Soler
I have a degree in sociology and political science. Having worked at prestigious Spanish language institutions, I have over 25 years of experience teaching Spanish to foreigners. I consider myself to be a Spanish language ambassador. I have been the Director of Academia Paraninfo for more than eight years, and I love what I do.
Spanish School Director, Academia Paraninfo
Moderator
David Gomez
David Gomez
David Gómez studied Business Administration and Management at the University of Valencia as part of a double degree program with Hochschule Bremen. He holds a Master in Foreign Trade and an MBA, in addition to various training courses in online marketing and social media. He worked as an analyst at Accenture and was an ICEX intern in Bern (Switzerland), managing import/export matters—knowledge he later expanded in the international department of the Spanish Association of Children's Products. Since 2008, he has been working at Visit València, initially as the market manager for the United Kingdom, Ireland, the Nordic countries, and Russia, and currently as the director of sports, educational, and nature-related products.
Product Manager, VISIT VALENCIA TOURIST BOARD
Moderator
Jingwen Zhou
Jingwen Zhou
I am the co-founder of a leading educational agency in China specializing in connecting students from Asia with top institutions in Spain. Having lived in Spain and Cuba, I am passionate about building meaningful bridges between cultures. Beyond education, I am an tennis enthusiast and a promoter of Spanish wine in China, sharing the Spanish culture through every opportunity. Trusted by families and partners alike, I am committed to delivering professional, personalized services that open doors and create lasting impact. Look forward to connecting with you.
Director, Beijing Zhongxiqiao Education Consulting
Moderator
Daniel Bertole
Daniel Bertole
Daniel Bertole, Co-Director of Instituto de Idiomas Ibiza and Maxx Institutes Palma de Mallorca, leads business development and international partnerships. He specializes in sales strategies, student recruitment, and destination marketing. Having successfully overcome objections for Instituto de Idiomas Ibiza, founded in 2008, he is now applying the same strategies to drive sales for the newly launched Maxx Institutes school in Palma de Mallorca, which is steadily growing. In this roundtable discussion, he will explore how to effectively address concerns and increase conversions in language travel sales, sharing insights on overcoming objections and positioning niche destinations for success.
Founder and Director, Maxx Institutes Ibiza & Palma de Mallorca
Moderator
Gosia Kozyra
Gosia Kozyra
Polish international student in Spain who fall in love with the culture of such an amazing country. Promoting Spain internationally as a study destination from my own experience. Immigration lawyer and cofunder of Campus Spain. Currently managing the admissions team in Campus Spain.
Admissions Director, Campus Education Spain

As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.


- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 18:00; the second at 18:30.


Roundtables' topics:

  1. Study opportunities in Andalusia
  2. The value of foundation programmes in the Spanish international education market - Mercedes Guerrero Soler
  3. From admission to visa: Navigating Spain’s public universities bureaucracy - Gosia Kozyra
  4. Study opportunities in Valencia - David Gómez Gil
  5. Students' expectations from outside of the EU and main difficulties when entering the Spanish market - Jingwen Zhou
  6. Engage & overcome: Handling objections in language travel - Daniel Bertole
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