How to leverage websites and WeChat to promote your institution in China

Digital channels have long been essential for schools and universities engaging Chinese students and parents, but their importance has skyrocketed since the start of the pandemic. Navigating China’s complex digital landscape, however, can be challenging – especially for smaller recruitment and marketing teams with limited resources.

This webinar will focus on practical strategies for these teams to effectively leverage websites and WeChat to build a targeted, resource-efficient strategy to promote their institution in China.

Speakers

Nicolas Chu, CEO & founder, Sinorbis
Jennifer Pawluk, Associate Director of Communications, Balmoral Hall School
Shane Ball, Senior Marketing Manager – Global, Auckland University of Technology

Host

Ross Holmes, VP, Partnerships & Publishing, ICEF

Sponsors