New markets, new opportunities: Study abroad agencies as drivers of online education marketing

In their search for new markets and customer groups, e-learning providers have started to partner with international education agencies.

With their expertise in education consulting, local marketing, and a deep understanding of the local student demographic, study abroad agencies are ideally positioned to help e-learning providers expand into new markets and significantly increase enrolments. In addition, their experience in promoting online learning during the pandemic further strengthens their ability to facilitate this growth.

In this webinar, we:

• Discuss the significance of online learning opportunities for the international education community.
• Highlight successful examples of agencies recruiting students for online programmes, including language courses, virtual internships, digital credentials, bootcamps, and full K-12 and higher education degrees.
• Review the agency commission model for online recruitment.
• Address questions from the audience regarding the role of student recruitment agencies in promoting and selling online programmes.

Speakers
Brenda Ferland, Smart Schools International
Mathew Jacobson, Kennedy University
Robert Wagubi, WR Education Placement Consultants

Host
Martijn van de Veen, ICEF