The impact of digital innovations on international student marketing, recruitment and admissions

From marketing to admissions to enrolment and anything in between, increasingly sophisticated digital tools are available at every step of the international student recruitment funnel and beyond. They provide revolutionary opportunities to improve efficiency, increase quality, create more transparency, and reduce costs and time. And it doesn’t end there: Artificial Intelligence is now making it possible to automate different stages in the recruitment process, in part or in full. This raises a number of questions:

• Which types of digital and AI innovations are available – and which can we expect – for the different stages in the recruitment funnel
• The impact of AI on the human factor in recruitment, both now and in the future
• How educators and agents can best adapt to, and adopt, the digital and AI innovations in international student recruitment, with the ultimate goal of providing a better service to their students

In this webinar, we provide answers to these questions and discuss some of the most remarkable recent innovations in international student recruitment. Featuring six speakers, this webinar also serves as a precursor to “ICEF Digital” on November 2nd in Berlin, where the same topics and more will be discussed in greater depth through a full day of presentations, discussion panels, case studies, and campfire sessions. All the speakers in this webinar will also be with us at ICEF Digital.

Speakers:
Oliver Matthews, CEO & founder, 4Uni Solutions
Holly Sanders, Chief Transformation Officer, World Education Services (WES)
Matt Lanham, Founder & CEO, Gecko
Stewart Nutting, Associate Head of Data Analytics, IDP Education
Xenia Muether, Director, Pink Orange Education Marketing

Host:
Martijn van de Veen, Chief Business Development Officer, ICEF